Tuesday, November 20, 2007

More on marketing and advocacy

Speaking of great marketing resources, here is a great site to check out at: http://www.librarysupportstaff.com/marketinglibs.html

This site is a valuable resource for finding practical tips and ideas to promote the (school) library. Again, these ideas transfer well to public libraries and the services they (can) offer to teachers. This site includes information, reviews, and annotations for books, print, websites, list serves, and online presentations that cover topics of library marketing.

Speaking of great advocacy resources, (which includes marketing, promotion, public relations, etc.) check out the Library Advocacy Now online course published by the Canadian Association of Public Libraries (2001) and available through the CLA website at http://www.cla.ca/AM/Template.cfm?Section=Home or directly at: http://www.cla.ca/Content/NavigationMenu/CLAatWork/Divisions/CAPL/AdvocacyResources/LibraryAdvocacyNow/LANWorkbook/lanworkbook.pdf

The downloadable pdf file training workbook is designed to assist in the development of library advocacy programs. I went through the entire workbook and would recommend it highly. If the user does not have the time to go through all fifty-plus pages, the workbook is indexed and one could go directly to the area that is the most useful.

Marketing, advocacy and promotion

In terms of marketing, promotion, and advocacy, there is a lot that public libraries can learn from literature created for and by school librarians. It seems like this area of librarianship is constantly at risk of funding cuts and they, seemingly more so than many other types of librarians, are constantly required to prove their worth to their users by promoting their services. Due to this constant need to promote their services, there are a lot of great resources aimed at marketing the school library to teachers. I think that these resources would work really well for public librarians looking for new ways to promote their services to teachers, as well.

One advocacy/promotional material I liked in particular is what teacher librarian, Barbara Braxton, coined The Library Book because it would be so simple to implement, and so practical for teachers to use. In her recent article, published in Teacher Librarian Braxton describes a simple advocacy tool The Library Book that she gives to teachers. The book, a simple folder really, contains practical information and resources on their (school) library: a map of the library, a guide to library programming, administrative details about hours, staff, etc. I want to point out some of the more unique resources included within this folder because I think that they would lend well to a promotional/advocacy kit for public librarians to issue to teachers they serve as well.

These resources would lend further credence and evidence to the professional collaborative relationship possible between teachers and public librarians.

  • Include qualifications, interests, and photos with staff bios
  • Mission statement of the library with a blurb about how that complements their roles as teachers
  • A handout about copyright issues
  • A copy of a “project planner” the library offers students
  • A copy of a “homework assignment template” for teachers to fill out
  • An outline of ideas for including literature within the curriculum
  • A list of works by local authors held in the collection
  • Certificates to be filled out to celebrate their student’s literacy achievements

(Adapted from Braxton, 2007)


If you wish to read the article in its entirety it is available in the teacher Librarian v. 34 no.5 (June 2007).

Resources for articles and reviews etc.

I love what happens when you find a trail of crumbs that leads to an information cookie. While searching through online databases of library literature, I came across a great article, Dual Use Libraries: Guidelines for Success, by Ken Haycock, which discusses various issues pertaining to the planning of, research about, and success of combined school and public dual use libraries. Haycock describes the dual use library as, “a common physical facility from which library services are provided to two ostensibly different communities of borrowers” and can manifest itself in any of the following environments: school-housed public library, the joint use, combined, or community library, or co-located library (Haycock, 1, 2006). The ideas introduced and tips provided in his article, as well as the extensive two-page list of citations, make for valuable reading for the novice public librarian hoping to devote resources and energy to providing services to teachers. There is one specific point I will bring up here because I have not read it in any other articles used to prepare for this blog assignment. In a paragraph discussing the possible disadvantages of a joint library (school and public), Haycock states that adults may be less inclined to visit the location during school hours because of a “perceived intimidation by an overwhelming student/teen population and presence.” (2, 2006) This may sound abrasive to our student/teen loving senses, but it’s probably quite honest. This made me think that teachers may appreciate having the public library to prepare and research for classes; an environment where they are less likely to run into students and parents associated with their classroom. The teachers I see on Sundays at my public library Student Library shift are likely quite pleased that they can browse, uninterrupted, in a library where they are anonymous.

Realizing that Haycock’s works are integral to the ideas I’m exploring, I decided to check what is on his personal/professional website (explore it when you have time, particularly, these categories: Professional and Research Interests, Presentations, and Speech Highlights (coming soon!). http://www.kenhaycock.org

His homepage links to a very useful resource, Teacher Librarian, The Journal for School Library Professionals, which can be found at http://www.teacherlibrarian.com/. The TL, as it is called, is created for librarians and teachers who work with young persons and children, and is a great online resource for information on collaboration, instructional design, technology, etc. It would be a very useful site for public librarians to learn more about the resources teachers find useful. At this time, it is promoting a cool new wiki that reviews professional books pertinent to the field. This can be found at: http://www.seedwiki.com/wiki/lmc_reviews/. I am thrilled with this resource. It is an opportunity for one-stop shopping for reviews and recommendations of publications in the field. The wiki is interactive and anyone can add comments or reviews. It is useful for finding reviews that are not included in the Teacher Librarian journal or online site. It will also link to other recommended reviews online through their urls. All of this just from stumbling upon a Ken Haycock article and following the cookie crumbs…


If you want to read the Haycock article mentioned above, you can find it in Library Trends 54 no4 488-500 Spr 2006.

Monday, November 19, 2007

More ideas for outreach by public librarians to teachers

Another article, Outreach Collaboration, with useful tips for making connections with teachers was written by Library Media Specialist, Elaine Ezell. It proved once again that literature written for, and by, school librarians can help public librarians provide services for teachers.

  • Approach teachers who come to the library simply to borrow books on a particular subject about collaborations you have done with other teachers. Suggest programming you can do with the class that compliments the curriculum.
  • Handout a user-friendly template for teachers to use to outline their goals for research.
  • Ask the teacher who has booked a simple “library visit” for their class how you can best prepare for the session; compliment their requests with even more programming and collaboration ideas.
  • Enquire about upcoming projects and suggest ways to integrate library collaboration with future research needs.
  • Share ways that you’ve collaborated with teachers in the past; they may not know that public librarians will work with teachers in this way.

If you wish to read the article in its entirety:

Ohio Media Spectrum v.55 no.1 (Winter 2003)

Connecting with teachers: Outreach ideas

In terms of outreach between public librarians and teachers, I found some very basic tips in an article I would like to draw attention to, “Connect with Success: A Few Tips for Public Library-School Cooperation”. The article was written by Ed Sullivan, who worked with New York Public Library’s Connecting Libraries and Schools Project which, amongst other goals, promoted workshops designed to improve communication between public libraries and educators.

  1. Initiate contact with the school librarians. If there is not one, contact the principal if it’s an elementary school, and the head of the English department if it’s a secondary school. If it’s Catholic school, contact the diocese who is in charge of administration.
  2. If efforts to get the teachers to the library fail, bring the library to the teacher. (See my previous posting for more ideas on this issue.)
  3. Feed them! I cannot tell you how many times I have seen this mentioned in the literature. The offer of food seems to go along way in terms of the success of outreach between public libraries and teachers!!

(Adapted from Sullivan, 2001)

If you wish to read the article in its entirety:

Journal of Youth Services in Libraries 14 no3 14 Spr 2001

A fantastic workshop idea

I was interested in looking at journal publications on the subject of public libraries and services offered to teachers. There are a lot of issues that arise when browsing through articles on this topic. Many typical issues are covered in many areas of librarianship, such as advocacy, promotion, outreach, etc. But there are unique elements involved when combining teachers and public libraries. In the next few entries I will share some of these issues and articles I found to be interesting. Through them I picked up a lot of good information and tips for providing services to teachers in the public library:

I found an article, Library-School Cooperation, Sitting Down with a Teacher written by two Seattle Public Library librarians, Mary Hillman (Young Adult librarian) and Carlene Barnett (Children’s Librarian). Though it is not terribly current (1993), it offers a timeless idea for increased collaborating between teachers and public librarians.

The article outlined a workshop organised by the Seattle Public Library (SPL) for Seattle Public School District teachers that can be tailored for any school district. The article outlines the planning, implementation, and aftermath of this workshop.

To briefly summarize, the workshop was inspired by budget cuts and an increasing need for cooperation between the two publicly funded institutions, the public library and the public schools. The SPL wanted to be sure that the funds allocated for materials for students completing homework were being utilized in the best possible manner. They decided that the best possible way to do this was to sit down with as many teachers as possible. They offered a workshop that would attract a large proportion of teachers and met as many of their needs as possible. These were the steps and decisions they made that allowed the workshop to be a success. They:

  • Identified a district to approach
  • Identified how to approach the idea of a “sit-down” to appeal to school staff
  • Selected a time and a place that would appeal to the teachers, principals, and library staff (In their case, 7:15 AM on a professional development day in the closed public library)
  • Designed an efficient, enthusiastic, and practical workshop. This is important when you’re “teaching” teachers.
  • Selected library staff from various branches so that teachers who work/teach in different communities could have questions pertaining to different branch locations answered.
  • Presented both traditional and newer library resources.
  • Divided the attendees into five groups and had five individual workshop stations, staffed by different librarians. The attendee’s rotated to each station for a ten minute presentation.
  • The attendees were then brought together for a continental breakfast, encouraged to share their experiences with their colleagues, and provided evaluation/suggestion forms.

The workshop was deemed to be a huge success, as attested by the comments on the evaluation forms. The results were that the teachers learned about new resources they could use and advise their students to use, while at the same times exploring some of the limitations that could be expected when sending the students in for particular assignments. Teachers who were not currently using the library were introduced to useful resources. As a result of this initial experiment, additional schools requested a workshop. Library staff noted an increase in advance notification regarding homework alerts. Most significantly, a dialogue was created between these teachers and the public library staff.

If you’re interested in reading the article in its entirety, it is published in Alki 9 28-9 D 1993. Alki is The Washington Library Association Journal. Check them out at: http://www.wla.org/publications/alki/ It looks like their articles are only archived from 97 onwards, so you’ll have to get this article, as I did, through a subscription database.

Sunday, November 18, 2007

Learning Centre- A Library Archives Canada resource

This is a particular site I wish to draw attention to in an individual blog so it will not be missed! It is the Library Archives Canada (LAC) Learning Centre, a national website designed for teachers and students aimed at providing educational resources. LAC has a rich and valuable collection, and The Learning Centre makes more of their resources available online. This makes the national collection available to teachers and their students throughout the country.

There are so many fabulous finds on this site; I highly recommend it as a resource to feature on any Canadian public library webpage for teachers. I will highlight a few of its features, but please check it out if you haven’t already. http://www.collectionscanada.ca/6/32/index-e.html

Unique resources available through the Learning Centre include: “digitized primary sources (printed documents, diaries, maps, illustrations, paintings, manuscripts, and printed and recorded music)” as well as, “comprehensive teaching units and strategies, lesson plans, ideas and activities for the classroom, quizzes, games and guides on using primary sources, as well as workshops for professional development”.

(Reproduced with permission from the LAC website)