More on marketing and advocacy

Speaking of great marketing resources, here is a great site to check out at: http://www.librarysupportstaff.com/marketinglibs.html

This site is a valuable resource for finding practical tips and ideas to promote the (school) library. Again, these ideas transfer well to public libraries and the services they (can) offer to teachers. This site includes information, reviews, and annotations for books, print, websites, list serves, and online presentations that cover topics of library marketing.

Speaking of great advocacy resources, (which includes marketing, promotion, public relations, etc.) check out the Library Advocacy Now online course published by the Canadian Association of Public Libraries (2001) and available through the CLA website at http://www.cla.ca/AM/Template.cfm?Section=Home or directly at: http://www.cla.ca/Content/NavigationMenu/CLAatWork/Divisions/CAPL/AdvocacyResources/LibraryAdvocacyNow/LANWorkbook/lanworkbook.pdf

The downloadable pdf file training workbook is designed to assist in the development of library advocacy programs. I went through the entire workbook and would recommend it highly. If the user does not have the time to go through all fifty-plus pages, the workbook is indexed and one could go directly to the area that is the most useful.